Now we're getting into the harder bits.
I have WordPress installed and have chosen OptimizePress (with OptimizeMember) to control access to the site. I've hooked up a brand new Paypal account to it, and theoretically, it should all be working except I haven't tested it.
I do need to decide on membership levels and pricing, and what comes with each level.
If I was smart, I might just have a single level. Pay $X per month and receive everything inside the membership site. And when you stop paying, you lose it. Keep it simple, Scott. I definitely don't want to launch something complex that takes a lot more effort to support.
But then again, there is some appeal to having a few different levels, however.
I like being able to charge more for people willing to pay more. So if I had two levels – $19 per month and $79 per month – there will be some people who think $19 is a good price and some who don't mind paying $79, and I am happy to accommodate them both. Fundamentally, it seems having 2 or 3 different prices is the way to go.
It's also a good way to make things seem like a good deal.
It's well-known in behavior psychology that offering people choices allows people to compare relative value between the options. Even the naming is important. I will have a part of that in my offering.
My site will have a “coffee shop” theme. Not sure why, but I love coffee personally and I think coffee shops are a lot more friendly than “membership sites” or “clubs”. I'm not yet revealing the site name or URL, but my logo (which I shared last time), has a coffee element and the site will draw from that.
And so my membership levels will be:
- Guest (free access)
- Espresso – $19 per month or $199 per year ($99 launch special)
- Americano – $299 per year ($149 launch special)
- Cappuccino – $499 per year ($199 launch special)
For the Guest level, there might be cases where I have free content that requires an email address to access. Haven't decided entirely what that will be, but I can allow someone to have an account on my site without them being a paying member or having access to the paying member areas. It basically integrates an email list with a membership.
The Espresso level is level 1. Americano is level 2. And Cappuccino is level 3. Each level entitles the member to more benefits.
- Access to the forum/community
- Access to courses (mine and possibly others)
- A weekly and/or monthly newsletter relevant to the industry
- Access to me (questions and options to buy time)
I will need to do more research on things I can offer.
I will probably have to do some type of launch special pricing. So I will have in mind a final pricing but it will take me a while to get to that as I sign up members.
One of the keys to a successful membership site, to me, is having a good base of paying members to keep the site active. I imagine I will need 100+ members in the forums for the forums to be a good place for people to ask questions and get answers. I will also have to be active. Or have a moderator I pay to keep close tabs on that.
If I had 100 people paying $199-$499 per year to be part of this, that would be a nice start to this. Then I can grow that to 500 over time.
Today I set up the membership levels in OptimizeMember. I set up the Paypal buttons with pricing for each level, and created an ugly looking WordPress page to outline the levels with links to sign up.
I have a membership site that people can sign up for.
Now, a missing piece is of course not having any courses up nor a forum or anything inside my membership site. But somehow, the pricing/sign-up page feels like a great accomplishment. 🙂
What I have so far:
- Domain name, site name
- OptimizePress with OptimizeMember
- Google Analytics
- Facebook Ads Pixel
- Link to Paypal
- Membership levels and pricing
- Registration and payment is possible
- How and where to post the courses
- Forum software
- The site is really not slick, and needs design