Photo by Matt Artz on Unsplash

Be a Producer, Not a Consumer

I don't know when I first realized this. I should try to go back in my memory and try to figure it out, but at this point the theory is proven.

Be a producer, not a consumer.

I don't want to sound like I wear tin-foil hat, but there does seem to be a definition of a “normal life” in society. You are born. You go to school for 14-19 years, you get a job. You work hard 9-5, Monday through Friday. You get evenings and weekends off (lucky you). And if you do that well for 45 years, you get rewarded by being able to spend the last 10-20 years of your life on a basic retirement income.

That's a normal life. And it doesn't sound too great.

It's normal to watch American Idol. It's normal to watch The Bachelor, and all of the other shows the TV networks push out. On weekends, it's normal to go out to dinner, and go see a movie. And on Sunday you spend all day watching Football. That's all normal.

It's normal to work 40 hours per week, and consume sports and entertainment for the other 70 hours.

And perhaps it's normal too to never have enough money for all the consumption you'd like to do, and not have saved money for retirement beyond the basic level.

Photo by Steven Van on Unsplash
Photo by Steven Van on Unsplash

But what if you didn't spend most of that 70 hours consuming things?

If you only consumed for 20, and became a producer for the other 50?

50 hours per week is like an entire second job. You can create and market products to other consumers who are looking for more things to consume. You could design things, create things, direct things, produce things, serve others.

Suddenly, you have the extra income that you need to get out of debt. Suddenly, you have the extra income you need to save for a better retirement. Suddenly, you have options when your company goes through an unexpected round of layoffs. Suddenly, you have the chance to quit that job on your own terms, and restructure your life so that you free up those other 40 hours per week you spend making someone else rich.

Be a producer, not a consumer. 

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