How much do you think video quality matters to students?
Conventional wisdom is that audio quality is way more important than video quality. People purchased a course from you primarily to learn the topic, and your goal is to get the information to them efficiently.
But it's hard to deny that having a slick video presentation, with motion graphics, does seem to make the videos “worth” more. If you compared two videos with the same content side by side, one appearing to have been created hastily, and the other done with high-quality video production values, one expects that the slick video would appear to have been worth the money students paid and the hastily created one might have seem to be overpriced.
As the years go by, it gets easier to create videos. Having the software to record your screen can now be had for free. PowerPoint is developing cooler looking templates, while other companies are offering other video creation products. So creating video is just not as hard as it was even just a few years ago.
I think the answer is yes, video quality is important.
And yes, having videos in the top 20% of the field put you into position to take sales where having videos in the bottom 80% of the field will mean you will lose sales to those not putting in the same amount of effort.
My challenge in 2018 is, how to get there.
I have a small studio in my basement. There I have lights, a paper backdrop, a teleprompter, a microphone, plugging into a high-quality video camera. The sound is pretty good down there. I'm not sure I can improve that setup without making major changes.
One thing I admire about high-quality videos is a moving camera. When you see a camera moving slowly around the subject, you know that is a difficult shot. That camera is on a track, or a dolly, or being hand-held in an elaborate harness. Unless I rented a video recording space for that purpose, I am not sure I can do a moving camera shot in my basement.
Another thing I admire about high-quality videos is lower-third graphics to highlight a point. To introduce the speaker, to introduce a topic, to point to key things you want the student to remember. I can probably do that.
In my current post-production process, lower-third graphics are fairly hard to do. I bought a template for one, and I use it for my name and title. Adding them to a video takes 5-10 minutes, and changing what they say takes 5-10 minutes. And having more than one on a video is something I was not able to get working because changing the text on it would affect all copies.
There are probably 10 things that are signs of high-quality video, and I won't list them all. But the more of them that you have, people watching it will get the impression that the video is worth more, if done well.
That's what I think, at least. 🙂