The O'Jays – the R&B group from the 1970's – wrote a song called “Give the People What They Want”.
It's certainly hard to argue with them.
At the beginning of the year, Udemy started a YouTube project and wanted me to create some videos for them. So I started creating videos. Lots of videos.
I think they wanted 30 or 40 videos, and I probably sent them 20. It felt like a lot at the time, and I was rushed for time to create them. But it felt good to get a lot of free content created.
That got me into creating content for my own YouTube channel. In the past, I went weeks or months without creating content, but this year I really want to grow my channel to make it a reliable place to connect with customers.
So a few weeks ago, I started creating videos.
One thing I neglected to do, was look at how those videos were performing.
Now we come to the sad part of our story.
The videos, by and large, have not done well.
Many of the videos I have spent time creating this year are languishing with 20, 30 or 40 views each.
What I have been doing with YouTube so far this year has not been resonating with my audience.
Oh, my channel has been slowly growing. I think I'm looking at around 5% growth this month. But 5% growth in a month isn't going to get me to where I want to be in a year.
So what I did was started looking at the videos that were really working. A couple of videos that I've created has really done well. If I can create more videos like that, I know I will grow my channel.
And that's the goal. Look at what's working, and do more like that.
Give the people what they want.