Photo by Dil Assi on Unsplash

The Tricky World of Advertising

I love advertising. And I hate it.

By advertising, of course, I'm referring to the act of paying money to get interested people to come check out your stuff. 

Facebook makes it so easy. I use a tool called AdEspresso that makes it even easier. I am able to fire up an ad in a few minutes. Just upload an image, write some text, click a few buttons, and you can spend hundreds or thousands of dollars.

The way I do advertising is a bit of a crapshoot unfortunately. I get an idea, I create an ad, and often I lose a bit of money.

Take a few weeks off from it, and start the process over.

I tried to hire an “actual” marketer last week. I mean, I reached out to a few people and said I wanted to run an ad campaign. 

Unfortunately, I don't think any of them were really seriously in business. The number of people who contacted me even a week after the initial conversation in which I said “I am interested in going ahead” is zero.

I don't understand this. I will pay you money to run some ads for me. And no one knows how to close the sale. Anyways, different subject.

Photo by Matthew Henry on Unsplash
Most digital marketers // Photo by Matthew Henry on Unsplash

I wish advertising was easier. Not necessarily easier to do, but easier to succeed at.

I have money, and I'm willing to pay to have someone help me build my brand up such that I am attracting the right kind of people to me. 

I am not sure if I need to work on my brand more, or work on the bringing people to me part.

Oh well.

One thing I need for sure to do is get back to creating more content. So take care!

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