I love advertising. And I hate it.
By advertising, of course, I'm referring to the act of paying money to get interested people to come check out your stuff.
Facebook makes it so easy. I use a tool called AdEspresso that makes it even easier. I am able to fire up an ad in a few minutes. Just upload an image, write some text, click a few buttons, and you can spend hundreds or thousands of dollars.
The way I do advertising is a bit of a crapshoot unfortunately. I get an idea, I create an ad, and often I lose a bit of money.
Take a few weeks off from it, and start the process over.
I tried to hire an “actual” marketer last week. I mean, I reached out to a few people and said I wanted to run an ad campaign.
Unfortunately, I don't think any of them were really seriously in business. The number of people who contacted me even a week after the initial conversation in which I said “I am interested in going ahead” is zero.
I don't understand this. I will pay you money to run some ads for me. And no one knows how to close the sale. Anyways, different subject.
I wish advertising was easier. Not necessarily easier to do, but easier to succeed at.
I have money, and I'm willing to pay to have someone help me build my brand up such that I am attracting the right kind of people to me.
I am not sure if I need to work on my brand more, or work on the bringing people to me part.
One thing I need for sure to do is get back to creating more content. So take care!